Modern business management calls for modern business strategies. Thanks to the Internet, marketing has become a one-click strategy that businesses are currently aiming to adapt effectively. Traditional marketing has now merged with new ways of reaching out to your target market. While social media marketing seems to be quite an effective strategy, it is evident […]

If you are using Google Ads to boost your website conversions and sales, chances are you’ve found yourself constantly looking for ways to improve your click-through rate (CTR). The click-through rate refers to the percentage of users who click on your paid search ads versus the total number of unique impressions, and it is the

An astounding 4.35 million business applications came in during 2020, according to the U.S. Business Formation Statistics (BFS). The record was almost double of 2.5 million applications a decade ago. With that many businesses vying for a place in the spotlight, it’s more challenging than ever for business owners to make their brands known. The

If you are a business owner or a sales and marketing head in a company that wishes to increase your website sales and traffic and get your brand name to the most interested prospective customers, Google Ads can help! It is one of the best sources for new customers. If you’re considering spending any amount

There are three types of website audits: technical, search engine optimization or SEO, and content. A technical audit focuses on navigation, site health, and site security. An SEO audit will zoom in on how the website and its landing pages are performing on search engines, and a content audit will look into the brand messaging,

If you are spending dollars on PPC advertising, ensuring the quality of the leads you generate from your ad is key to getting a good return on your investment. Generating leads with PPC campaigns can be challenging. Generating high-quality leads is even far more complex. There are different ways to measure lead quality, but one

As more and more people dive into the world of online networking, businesses can’t help but see the appeal of social media marketing. After all, what better place to reach a wider audience? Not only does this allow you to take your business to a national or even global platform, but you can also cut

Building a strong relationship with Google takes a lot more than mastering one technical skill. Often, elements of how you build up your site and online presence are overlooked. If you know how to use these elements in unison to master your online presence, you can show up higher in the search results as a unique