Lauer Media Company | Search Engine Optimization and More

April 2024

web-practices

Writing for the Web: Practices To Improve Online Readability

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Readability refers to how easily written content is digested and understood by readers. It greatly impacts user engagement in web content since easy-to-read materials are more likely to retain users for extended periods. It also motivates them to perform desired behaviors, such as purchasing or sharing the content. In addition, search engines often favor content […]

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Common SEO Mistakes

Common SEO Mistakes To Avoid: Identifying Pitfalls and Solutions

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Search engines work by crawling and indexing web pages to provide relevant, useful results to users based on their search queries. Search engine optimization (SEO) is the optimization of websites to increase their visibility and rank in search engine results pages (SERPs). With the right SEO strategies, businesses can stay ahead of competitors and achieve

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business review software

Business Review Software: Your Secret Weapon for Reputation Management

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In today’s digital age, consumers rely on online reviews and social media to make informed purchasing decisions. Business reputation management involves actively monitoring, shaping, and influencing stakeholders’ perceptions and opinions about a company or brand. It encompasses strategies and tactics to build and maintain a positive reputation and address any negative feedback. Let’s explore how

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