Building a strong relationship with Google takes a lot more than mastering one technical skill. Often, elements of how you build up your site and online presence are overlooked.
If you know how to use these elements in unison to master your online presence, you can show up higher in the search results as a unique website.
How To Optimize Your Web Design
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Your Sitemap Should Make Complete Sense
When your site is designed and mapped out as you use it, can you clearly understand and operate the site easily? If the answer to that question isn’t a strong “yes”, then you must hop back on your computer and design that site to be very well-structured.
Google appreciates sites that easily make sense to it and are both well-structured and mapped out. That’s why you need to make sure your site map is top-notch, and visitors basically flow from section to section on your page.
The design and site mapping are what’s leading people to the information they are looking for, and if they can leave the site having quickly and effortlessly found that information, they will have a good perception of your company right off the bat. If they can’t find it effortlessly, they will get a negative perception and may even leave for a competitor.
Getting your sitemap and SEO optimized go hand in hand because it appeals to both the users and Google, and that’s what is going to increase success and get you farther up on the Google search rankings.
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The Importance of a Solid Mobile Site
Before 2017, the desktop version of all websites was the one that Google would index. But from then on, Google slowly began implementing a mobile-first program. By the end of 2017, Google had announced all mobile sites would be indexed first. And for Google, this made total sense, as around 70 percent of all traffic was from smartphones.
So clearly if you want the best relationship with Google, you’re going to want to optimize the mobile version of your site, since the Google algorithm is looking at this for indexing.
Make sure everything is tagged the same way it is on the desktop site, and make the mobile site very user-friendly with clear pictures and easy operating. Doing all this will surely make your site’s SEO much better.
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Website Speed is Super Valuable to Both You and Google
A solid website design should load quickly and clean, not slow and clunky. Keep your site design relatively simple and keep your page clear of clutter to help with page speed. Why is page speed so vital? Because Google measures it as a key component while indexing sites.
Pages with slower loading times tend to have higher bounce rates and an average of less time actually spent on the page. This can also lower your conversions.
A cleaner design is a great start if you want to speed up your site. For images, use the correct formats and compressions, as images are often a big culprit in slow load times.
Take away any clutter and use only needed information that is concise and to the point, and this will lead customers to the information they’re looking for or a conversion.