“How do you go from where you are to where you wanna be? And I think you have to have an enthusiasm for life. You have to have a dream, a goal. And you have to be willing to work for it.”
– Jim Valvano
Founder & President
As Founder & President of Lauer Media Company, Chad is the driving force behind a digital marketing organization that strives to tread a path that melds dependability and innovation in the industry. While employed by AT&T Interactive (owner of YP.com) for a decade, he gained valuable insight into the successful operations of North America’s most prominent digital marketing agency, with 2 billion dollars in annual revenue. Chad benefited from the tutelage and experience of early giants in the digital marketing industry, utilizing the firm’s vast knowledge and resources to grow one of the most extensive digital advertising business books within the nationwide company.
However, Chad was also privy to the pitfalls that often befall a massive company. He yearned to offer his clients a more personalized and nuanced service. An entrepreneur at heart, from selling antiques on eBay as a college student to co-owning a Medicare insurance business, Chad seized an opportunity to follow this passion and founded Lauer Media Company with years of experience under his belt and lofty dreams of doing better in his head. He wasted no time orchestrating these dreams into a reality of servicing his business partners with digital media plans tailored to their best interests and flexible to grow and evolve with their needs. With determination and drive, Lauer Media Company achieved Google Partner status in the shortest time possible according to strict guidelines of revenue management and client retention, as well as quickly developed key partnerships with Constant Contact, WIX, and Localogy. In 2020, Lauer Media Company experienced exponential growth and now stands as a new leader in the industry, managing millions of dollars in revenue for their clients.
Chad has achieved rapid success in establishing his company by drawing on the lessons he has learned through his cumulative life experiences. No stranger to overcoming adversity, Chad faced some seemingly insurmountable challenges during his most formative years. He lost a close friend while playing basketball together at age 15, lost his father at age 17, was diagnosed with a brain tumor at age 21 (forcing him to miss his senior college basketball season), and received two kidney cancer diagnoses requiring surgical resections in 2013 and 2015. Through these challenges, Chad has learned to seize life and all its opportunities for success and joy. He has gained perseverance, grit, and wisdom, all of which he pours into Lauer Media Company daily.
Chad also learned valuable lessons in communication, collaboration, compassion, and leadership through the positive influence of sport, which offered him both an outlet and a community during his most challenging hours. He scored 1,000 points in his high school basketball career but also scored essential experience in comradery and leadership as the captain of a team striving for success while grieving the loss of a teammate and friend. Chad was also a Pennsylvania state finalist in the long jump, earning an athletic scholarship to Monmouth University, but later transferred to Susquehanna University to pursue his passion for basketball. He led his team as captain for two years and leaned on them for support during rehab after brain surgery. The reality of teamwork has been formative to Chad’s perspective on life and business. He understands how essential it is to be an enthusiastic and flexible team member and an empathetic and decisive team leader. During his tenure at Susquehanna, he earned his degree in Business Administration with an emphasis in Marketing, melding perfectly with his developing interest in serving others, whether in sports, life, or business, helping them to reach their full potential.
Married to his high school sweetheart with three children, Chad pours passion and perseverance into every area of his life. In his free time, he golfs, fishes, and dances with his daughters, all with equal zeal. He feels a calling to better the lives of his clients, colleagues, and his community. Whether it comes to business, sports, friendship, or family, you will see that Chad cherishes every day and will make the best out of the time we have here on this earth. Carpe diem!